Divi, the theme that reconciled me with WordPress
NicolasBrondinBernard
You don't like WordPress? Wait until you've tried Divi!

Article published on 14/10/2020, last updated on 10/08/2026
As a freelancer, I specialize in custom solutions, mostly developed with Node and VueJS, but more and more potential clients come to me wanting a design and development of a simple showcase website for their business.
Since the main requirement is often that they be able to take it over for content updates after delivery, the possibility of creating a from-scratch solution was out of the question, even with solutions like Headless CMS, the upfront work would have been oversized compared to client budgets.
If you don't know what a "Headless CMS" is, I invite you to read my article in which I describe this technology
At the beginning of the year, my ambition was therefore to expand my services by offering the creation of landing pages for my clients, and I asked Jérome Heissler for advice
That's how I discovered the existence of Divi!
Divi, what is it?
Divi is simply a super-powerful Wordpress theme powered by one of the best "page builders" on the market!
The fact that it's compatible with WooCommerce means it can be used to create a showcase site, a blog, or even a fully customized e-commerce site, because unlike other customizable themes, you can build ABSOLUTELY EVERYTHING with the page builder, from the header all the way to the footer!

What I appreciate most about Divi is that the design phase, the drag&drop and the graphic elements feel a lot like the experience I have when designing with Adobe XD.
Having talked about it with other users, once the Wordpress site is set up, configured and secured, it's sometimes the company's designers themselves who take over the theme to reproduce the design they had previously built.

On Divi's homepage, you can find dozens of examples of sites built with the theme that are visually stunning:
Strengths
- Top-notch visual builder, header/footer customization and perfectly handled responsiveness
- WooCommerce and WPML compatibility (multilingual)
- Possibility of adding animations and special scroll behaviors that give superb designs
- Possibility of creating a complex contact form with conditional fields
- Very simple addition of custom CSS and possibility of creating your own library of visual components
- A gigantic number of free layouts + a specialized marketplace for Divi plugins
Weaknesses
- Impossible to nest two grids inside one another
- Still a few adjustments to be made yourself in CSS
- The price
Conclusion
I wouldn't necessarily recommend it to someone wanting to set up a simple blog because of the substantial price (89$ per year), but for a freelancer or an agency that offers numerous Wordpress sites, the lifetime plan (249$ one time only) will quickly pay for itself and I can only recommend it to you!
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