Optimize your offer

Your offer is what you propose to your clients: it's your time, your services, but above all your skills. Be careful, it's not necessarily all your skills — for example, I know how to write PHP, but I don't offer it, because it's not what I like doing and it's not where I'm the best.

You need to highlight your areas of expertise, the technologies, the concepts and the cross-functional abilities you master and enjoy doing, the reason why people will want to call on you specifically.