Using and optimizing LinkedIn

You should know that LinkedIn can be a source of considerable visibility and opportunities for your freelance business. If used poorly, LinkedIn can be just another somewhat boring social network focused on the professional world, but if used well, it can even become the nerve center of your business.

Of course, you don't have to bet everything on it, but you absolutely must not leave it aside, as that would truly be a shame. There are a few rules to follow to at least create a credible profile, one that builds trust and attracts interested people.