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Les meilleurs ressources pour comprendre
Marketing
Discipline qui vise à faire connaître un produit et à attirer et fidéliser des clients
1Articlesà lire
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0Episodes de podcastà écouter
0Discussionspour échanger
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Aucune statistique à afficher
Le marketing regroupe les méthodes utilisées pour comprendre un marché, définir une offre et la faire connaître auprès d'un public cible. Dans le monde du numérique, il englobe notamment le référencement naturel (SEO), l'analyse d'audience, l'emailing, les réseaux sociaux et les tests A/B. Les développeurs y contribuent souvent en intégrant des outils de suivi, des pages d'atterrissage ou des formulaires.